SIMON WARREN has been obsessed with cycling since the summer of 1989 after watching Greg Lemond battle Laurent Fignon in the Tour de France. A few weeks later he rode his first race, a 10-mile time trial on the A1 from Newark to Grantham and back and was hooked for life.

Although not having what it took to beat the best, he found his forte was racing up hills and so began his fascination with steep roads. After years in the saddle, up and down the UK his quest to discover Britain’s greatest climbs resulted in 2010’s bestselling 100 Greatest Cycling Climbs, followed to date by 14 more guides to vertical pain. Covering the British Isles, Belgium, France and Italy.

He hosts talks, guides rides, has written columns for magazines and in 2020 released his first book of cycling routes, RIDE BRITAIN. Simon splits his time between working as a graphic designer and running his 100 Climbs brand. 

Simon was sceptical when he first discovered BLOCKHEAD but the moment he tried the energy gum during a ride on his indoor trainer he knew it was the real deal.

“It’s just brilliant, I started chewing it before specific efforts and then before races as I found its immediate delivery of a kick was much more predictable than using a caffeine gel or drink.”